But It's A Good Start

Every season, the French label, Maison Martin Martin, creates a seasonal charity project that involves a frank discussion about AIDS and the growing fear of this disease within our community. This seasonal project is unusual, but straight to the point. The House created a t-shirt 15 years ago, designed by Lutz Huelle, that is printed on a simple v-neck, in a different color each season, often corresponding to the color each season. But what is very unconventional about it is the emblazoned statement on it.


“THERE IS MORE ACTION TO BE DONE TO FIGHT AIDS THAN TO WEAR THIS T SHIRT BUT IT’S A GOOD START”

However when unfolded and worn, the tee shirt’s message is dissected into several parts – some worn inside the neck of the tee, some on the outside of the neck, and the rest at the back along the bottom hem. As such, the parts that are visible can provoke conversation to explain the text, spreading the message of AIDS awareness throughout communities. All 100% of the proceeds go directly to French Charity, AIDES

I got my grey/white t-shirt on, and I'm ready to go to a benefit fund later this evening to help find a cure for this deadly disease.


Get your black version from Aloha Rag.